Use of Obeya Visual Room in Entrepreneurial Decision-making

2017

Master's thesis Industrial Economics and Technology Management IND590 - University of Agder 2017 Entrepreneurs attempting to develop ideas outside the boundaries of organisations face challenges (e.g. high uncertainty and complexity levels, resource constraints, etc.) that might lead to failure due to different reasons, one of which is poor decision-making. Consecutively, due to constant changes in customer and market needs, entrepreneurial decisions must be taken rapidly. Hence, entrepreneurs need to take rational and effective decisions in order to succeed. Based on the highlighted problem, this study aims to investigate the impact of two approaches, experimentation and visualisation, to …