«Med din støtte» En komparativ analyse av Redd Barnas virkemidler i kampanjer rettet mot nye og faste givere.

2021

Master´s thesis in Social Communication (KOM501) The humanitarian field has grown rapidly over the last century and is constantly changing. The technological development has led to both limitations and opportunities for humanitarian communication. This assignment is a multimodal rhetorical text analysis of Save the Children's campaigns aimed at new and regular donors. It looks at the various tools used to influence the recipient to provide financial support for the organization's cause. The study combines theoretical perspectives from rhetoric, semiotics, PR, Strategic Communication and the humanitarian field to discuss the tools used in thecampaigns and the cultural context that provides t…