0000000000783907

AUTHOR

Sérgio Tavares

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Paramedia : thresholds of the social text

2017

This work is an adaptation of Gerard Genette’s theory of paratexts to social media. Paratexts are information surrounding texts, and usually helping the user to decide whether or not to consume a text. In social media, a plurality of new information surrounds texts we read every day. They are dynamic by nature and have different authors: the social platforms, like Facebook or YouTube; the authors of texts, and the users who comment and share them. This collection of four articles will debate the ethos in social media, what is an author in social media, what are the identified paratexts in selected social media websites and the limits of interpretation of paratexts in contemporary Brazilian …

sisältötuotantosocial mediaverkkokirjoittaminenhypertekstiperitekstisosiaalinen mediaparatextsdigital contentcontent strategydata-driven decision-makingintertextualityperitextsdigitaalinen kulttuuriparatekstiliterary theorytekijyys
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