Blockchain-Based Decentralized Business Models in the Sharing Economy: A Technology Adoption Perspective

2018

Recently, blockchain technology has increasingly been deemed to enable novel “decentralized” business models for the sharing economy and thereby potentially provide an alternative to extant “centralized” sharing economy business models. Using a technology adoption perspective, our chapter explores under which circumstances such blockchain-based decentralized sharing economy business models may be widely adopted. Building on extant research, we theorize on the factors that are relevant for adoption from the individual users’ perspective. We then derive eight potential adoption scenarios of blockchain-based decentralized sharing economy business models and explore adoption using an agent-base…