0000000000801767
AUTHOR
Catherine Chastenet De Géry
L’autonomie des franchisés : facteur critique de succès de la franchise ?
International audience
Franchisee autonomy: a key to a successful franchising?
International audience; The relationships between franchisors and franchisees are more dependent on relational and psychological contracts, emerging in a day to day life of the franchise, than from the legal contract. But a few studies are devoted to the organisation of decisions between franchisors and franchisee, or franchisee autonomy. To better understand these relations, we studied the franchise context and existing literature. Then we performed a qualitative analysis among franchise experts, franchisors and franchisees. We carried out semi-directive interviews with 13 franchisees, 5 franchisors and 11 franchise experts and, after a first phase of reading with a floating attention, we …