0000000000808579
AUTHOR
Karan Man Hussain
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Evaluating New Market Opportunities : A case study of the Norwegian oil & gas industry
2017
Master's thesis Industrial Economics and Technology Management - University of Agder 2017 The objective for this thesis is to examine the composition of internal and external factors that shape the industry, and how such a combination can benefit firms in seeking potential markets. To answer this combination this thesis proposes a tool, EPM (Evaluation of Potential Markets). This tool offers a structured approach to evaluate new market opportunities, and seeks to determine the source of competitive advantage on the basis of fundamentals from two dominant theories within strategic management: Resource-based view of the firm (RBV) and Porter’s industry analysis. EPM is assigned to a case stud…