0000000000823326
AUTHOR
Andrea Volterrani
Co-Design of an Online Campaign for an Inclusive Community: Languages, Images and Participation
This volume shows how communication matters in building our perception and imaginary about groups of people that are different form “us”. The difference between “us” and “others” is totally cultural and represents an obstacle to integration. To avoid the extreme effects of radicalisation, we can promote social campaigns based on two important features: participation and awareness about (counter-)narratives. This book discusses the good practices built in the European project Oltre, devoted to preventing the radicalisation in second generation Muslim youth. It will serve to push the reader beyond common sense and prejudice, towards the future citizenship of Italy, Europe and the whole world.
Second-Generation Muslim Youth Between Perception and Change: A Case Study on the Prevention of Radicalization
The following article presents the results of a research-action and an online communication campaign on the prevention of radicalization of second-generation young Italian Muslims as a part of a project called “Oltre” (the Italian acronym means “Beyond”) financed by European Union. After a short presentation of the four steps of the prevention communication model PKIC, a deepening on the radicalization factors, and a focus on the research-action methodology, the results of the research on some fundamental issues like the relationship with family and the relation with media and social media of the young interviewees, are shown. Finally, in the last part of the article, the interventions carr…