Role of advertisement in retaining customers of mobile telecommunication companies in Pakistan

2010

Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2010 The telecommunications industry is a high velocity industry in the current business context. With this boom, even the competition in the developing countries like Pakistan the demand for mobile usage has significantly increased in the last few years. This emerging trend in demand and high profitable industry, leads to more and more mobile service providers who are investing for infrastructure facilities to provide their service more successfully. The network providers face a greater challenge in retaining their customers because the customers have many options and they may switch their brand to another for seeking better…