0000000000862828
AUTHOR
Corinna Norrick-rühl
showing 2 related works from this author
Two Peas in a Pod: Book Sales Clubs and Book Ownership in the Twentieth Century
2017
In the early twentieth century, book sales clubs became popular as an alternative means of book distribution. Corinna Norrick-Ruhl offers a unique comparative approach, synthesizing research about book sales clubs in twentieth-century Germany and the USA. Whereas previous studies have focussed mainly on the recommended literature and the effect on middlebrow reading, Norrick-Ruhl shows how book sales clubs rendered the book as a cultural object available and affordable, filling working-class and middle-class shelves with attractive volumes of “furniture books”. While book sales clubs were enormously successful in the twentieth century, they have recently declined. The author finally underli…
Book Clubs and Book Commerce
2019
In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as…