Blurring observed as an inter-firm communicative phenomenon in purchaser-buyer relationships

2010

Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2010 We started out this master thesis for developing a greater foundation and knowledge for later quantitative studies of the phenomenon of blurring in inter-firm communication. We performed 8 in depth interviews with different candidates from different business regions in Norway. We tried to draw on findings through literature studies combined with findings from interviews to establish a better understanding of how and if blurring appear as a common phenomenon in business to business relations. First of all we found that blurring actually is observable in real life. We found implications about blurring with regards to being…