0000000000872071
AUTHOR
Merie Joseph Kannampuzha
showing 4 related works from this author
Organizational social entrepreneurship : scale development and validation
2019
Purpose: Social entrepreneurship has become a growing field of research interest. Yet, past research has been held back by the lack of a rigorous measurement instrument. Rather than defining social entrepreneurship as an organizational form that a venture does or does not have, this paper agrees with Dees and Anderson (2006) that the construct is better thought of as a set of practices, processes and behaviors that organizations can engage in to a higher or a lesser degree. In other words, the construct is a set of behaviors that any organization can engage in. The purpose of the paper is to develop scale items to measure the construct of organizational social entrepreneurship (OSE). Design…
Bricolage in the marketing efforts of a social enterprise
2016
Purpose The paper aims to understand how resource constraints are addressed in the development of a marketing strategy by a social enterprise. Design/methodology/approach The authors have used an in-depth case study of collaboration between a Finnish university and an Indian social enterprise as the methodology for the research in which the data were collected over a period of two years. The data involve semi-structured interviews, field notes and student reports. Findings The authors propose bricolage as a method of marketing ingenuity in resource-constrained social enterprises. Network bricolage and entrepreneurship education bricolage were identified as two mechanisms adopted to address…
Organizational social entrepreneurship: scale development and validation
2019
PurposeSocial entrepreneurship has become a growing field of research interest. Yet, past research has been held back by the lack of a rigorous measurement instrument. Rather than defining social entrepreneurship as an organizational form that a venture does or does not have, this paper agrees with Dees and Anderson (2006) that the construct is better thought of as a set of practices, processes and behaviors that organizations can engage in to a higher or a lesser degree. In other words, the construct is a set of behaviors that any organization can engage in. The purpose of the paper is to develop scale items to measure the construct of organizational social entrepreneurship (OSE).Design/me…
Understanding and measuring social entrepreneurship
2017
This thesis aims to understand the phenomenon of social entrepreneurship and measure its component dimensions. In particular, the thesis addresses two research gaps in the social entrepreneurship research. The first gap addressed is the resource mobilization during marketing strategy development of a social enterprise in its start-up stage. Social entrepreneurship is a diverse concept constituting various organizational form and activities. Hence, the second research gap that this research study addresses is the issue of measurement of social entrepreneurship construct. The thesis consists of an introductory essay and five research articles. The first two articles in this compilation addres…