THE LOW-COST AIRLINES` IMPACT ON THE BEHAVIOR OF THE PASSENGERS FROM NORTH-EASTERN ROMANIA

2012

In Romania, the low-cost airlines represent a relatively new branch in this industry. The purposes of the present paper are to identify the consumption behavior of the Romanian passengers from the north-Eastern part of the country, related to the type of the airline they prefer to use: low-cost or legacy carrier, to analyze the reasons of their choice and to determine the profile of the clients that travel more with low-cost operators and, respectively, with the legacy ones. To achieve these objectives, we have conducted a theoretical investigation of the specialized literature and an empirical research on the Romanian passengers.