Factors influencing automobile firms eco-innovation orientation

[EN] An eco-innovation is any innovation that reduces environmental damage. Even though eco-innovating is a key trend in industry today, relatively little research has been conducted on its implications for the automobile industry. In this article, the attitude toward the environment while innovating is analyzed using the SEM (Structural Equation Model) technique, applied to a data set of 223 Spanish automotive companies. Results of a statistical analysis with this data set show that companies which focus on processes and products when innovating tend to be more environmentally oriented and tend to highlight the importance of information sources more than those which do not have a focus on …