An analysis of factors influencing store format choice among customers in Pakistan

2012

Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2012 Food and grocery retailing market in Pakistan has gone to dynamic changes. New foreign food and grocery chains’ coming in creating competition among all the large and small players active in the market. However, the larger share of the market is still in the hand of small traditional retail owners. The purpose of this study is to identify the important factors that affect consumer patronage behavior of urban customers towards modern and traditional food and grocery stores in the context of the Pakistan. Moreover, the study focuses to find which factors lead to the choice of which specific type of retail formats in food a…