Merging science and arts to communicate nature conservation

Abstract As a response to overall negative attitudes on nature conservation, Latvian scientists and artists launched a new initiative to communicate biodiversity. Unlike previous efforts, this initiative also included arts (poetry, music, dance and photo/video) as part of the information campaign. This project, named Nature Concert Hall, has been very successful between 2006 and 2012 in terms of receiving national and international recognition; this paper aimed to evaluate its efficiency in increasing the public’s knowledge and awareness of nature conservation issues and pro-environmental behaviour. We used an electronic web-form survey to investigate the views of the Nature Concert Hall’s …