Exploring the common blockchain adoption enablers: the case of three Italian wineries

Purpose This study aims to explore and describe the main enabling factors affecting the implementation of blockchain technology (BCT) in a strategic sector such as the wine industry, as well as the motivation behind this choice. Design/methodology/approach In light of the novelty of the phenomenon studied, a case study approach was adopted analyzing three Italian wineries. A conceptual framework, based on the dynamic capabilities, absorptive capacity and dominant logic theories, was developed. Primary and secondary data were collected. Findings Results show that wineries working in a highly dynamic and competitive market invest more in knowledge acquisition and internal assimilation and le…