Organizational Change in Digital Servitization

2018

Master's thesis Industrial Economics and Technology Management IND590 - University of Agder 2018 Recent changes in markets where customers are demanding more customisation, flexibility, freedom of choice, and instant response; manufacturers and other organizations seek to become more service-oriented and customer-centric for the purpose of recognising and realising product-service offerings, which will enable them to meet the needs of customers with greater capabilities. The process of becoming more service-oriented and customer-centric have been termed servitization, where recent advancements in digital technologies and the rise of Internet-of-Things have lead researchers to acknowledge th…