Emotional Design: Discovering Emotions Across Cars’ Morphologies

2020

The primary focus behind the overall design involves shifting from a designer-centric concept to a user-centric one. In essence, cars are utilitarian from an engineering point of view and symbolic-emotional from a social point of view. The modern car retains a strong social position and also generates vivid emotions. The tellability of a car is the priority when communicating with a customer. As a result, this paper proposes a computational approach towards studying the relationship between car morphology and the aforementioned produced emotions. Emotions are considered self-measurable and physiologically distinct. Each car is thus self-evaluated emotionally by a panel of potential users. T…