Pedagogical strategy. Social marketing for social inclusion: case studies

The Social Inclusion Marketing (SIM) Project, which is financed by the Erasmus+ Programme, is the outcome of a concerted 3-year effort between partners and specialists who have developed specialized training on social marketing strategies to put into practice in social organizations. In sum, the motto is Social Marketing for Social Inclusion. It builds on the experience and expertise of four partner organizations – two universities and two nonprofit institutions working with people with disabilities. Their approach is based on practical training and study cases learning, action research and inter-disciplinary thinking. The project was designed to integrate the theoretical framework of socia…