Signals that determine internationalisation

2017

Master's thesis Business Administration BE501 - University of Agder 2017 International franchising business model is extensively and increasingly being used by entrepreneurs and firms seeking growth through geographic expansion. Thus, continued research efforts are needed to help entrepreneurs make wise choices when attracting investors into the business. Two popular theories (agency and resource scarcity) have been the basis on which international franchising has been explained. In this research, we expand on existing literature by focusing on signaling theory, answering the question “what are the signals that determine international franchising?” We answer this research question empirical…