0000000000930543

AUTHOR

Martina Gallarza Granizo

showing 2 related works from this author

The value trade-off in higher education service: A qualitative intercultural approach to students’ perceptions

2016

Purpose: Higher Education Institutions (HEIs) have become a highly competitive market, where consumers (i.e. students) are highly involved in their choices, and managers need to focus on competitive edges. This paper aims to understand the factors that influence international Master students’ choice behaviour and fulfil student expectations of customer value in HEIs. Design/methodology: With qualitative information (five focus groups) collected from international students (of 12 different nationalities) of several universities in Spain, UK and China, the paper investigates the formation of customer value as a trade-off between benefits and costs. This qualitative approach aims first at asse…

Value (ethics)Organizational Behavior and Human Resource ManagementHigher Education ServiceHigher educationStrategy and Managementmedia_common.quotation_subjectUniversitatslcsh:AEstudiants universitaris -- ReclutamentValue dimensionsEducationCollege students--RecruitingPerceived valueOriginalityManagement of Technology and InnovationAccountingEstudiants universitaris -- Actituds0502 economics and business:Ensenyament i aprenentatge::Ensenyament universitari [Àrees temàtiques de la UPC]EconomicsPerfect competitionBusiness and International ManagementMarketingmedia_commonService (business)TeamworkIntercultural comparisonsbusiness.industry05 social sciencesCollege students--Attitudes050301 educationFocus groupsBenefitsFocus groupCosts050211 marketinglcsh:General Worksbusiness0503 educationHigher education service value dimensions perceived value benefits costs intercultural comparisonsReputationIntangible Capital
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La motivación de compra de productos de comercio justo: propuesta de un índice de medición por diferencias sociodemográficas

2012

Entre los diferentes campos de estudio del comercio justo, el basado en el análisis de las características del consumidor es de los más ricos e interesantes. El objetivo del texto es contribuir a dar respuesta a la pregunta sobre las motivaciones que llevan a los consumidores a comprar productos de comercio justo. Para ello, se analizan el concepto de comercio justo y la dimensionali-dad de las motivaciones de compra de este tipo de producto. El trabajo explora empíricamente las diferencias socio-demográficas entre los consumidores en-cuestados, sobre la base de un índice construido a partir de las puntuaciones de la motivación de compra en tiendas de comercio justo. Dicho índice permite de…

fair trademeasuring indexcomercio justocomportamento do consumidorComércio justocomportamiento del consumidorconsumo éticoíndice de mediciónethical consumptioníndice de mediçãoconsumer behavior
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