0000000000931481
AUTHOR
Mokter Hossain
TEAM-BASED INNOVATION CONTESTS FOR CROWDSOURCING: AN EXPLORATORY STUDY ON IDEACONNECTION PLATFORM
Crowdsourcing for innovation contests represents a promising mechanism to access and integrate external ideas. Among various crowdsourcing types, online, team-based contest is one of the most prominent one. The objective of this study is to deepen the understanding of team-based crowdsourcing by exploring specifically the issues that characterise the innovation process of crowdsourcing in a virtual team setting. To empirically pursue this aim, we conducted an interview-based case study leveraging interviews of 106 solvers and 24 facilitators moderating the team of solvers, which have participated in contests through the IdeaConnection crowdsourcing platform. We found that five main issues …
What determines a positive attitude towards natural food products? An expectancy theory approach.
Natural food products are becoming increasingly popular worldwide due to their health and environmental benefits. However, these products' increasing anecdotal popularity has not translated into their widespread adoption; in fact, demand for natural food products remains confined to a relatively small segment of consumers. Despite this, little is known about the facilitators and inhibitors of favourable attitude of consumers towards these products. Recognising this gap, our study employed the theoretical lens of expectancy theory to investigate these factors. Through an extensive review of the pro-environmental consumption literature, we identified four facilitating and inhibiting factors: …