What's it all worth? : a qualitative study on what motivates women in low-paying jobs in Finland

2017

The concept of work motivation has received increased attention in the management literature during the past decades, and the interest continues well into today’s management practices and related research. This should be the case, as motivated employees can be considered as the most valuable resources a company can have. Through exploratory research design, qualitative research strategy and qualitative thematic analysis of the data, this study aims to provide insights to what motivates women employed in low-paying jobs in Finland. Data collection was conducted through semi-structured interviews of 14 women who are working in jobs considered as low-paying. From the data, three overarching th…