0000000000939290
AUTHOR
A. Galati
EXPORT PERFORMANCE AND ORGANISATIONAL MODELS: AN EMPIRICAL ANALYSIS BASED ON THE RBV APPROACH
Resource based view approach is proposed as theoretical framework in order to identify the existence of similar organizational models in a sample of firms operating in the Sicilian wine industry, and the key success factors for superior export success. The findings of this research show that managers’ age and wineries’ export experience in export success are the key organizational capabilities, that explain a firm’s strategic advantage over its competitors. The importance of these capabilities is further uncovered through the main characteristics of the clusters. The result informs strategy design at the firm level; wineries need to incorporate significant capabilities associated with manag…
Organizational models in the Sicilian ornamental plant industry: An empirical analysis based on transaction cost theory
The process of market globalization has led to a redefinition of business models in order to compete in domestic and international markets. In the current competitive scenario, the survival of companies is linked to their ability to reduce or contain the sum of both production and transaction costs. The aim of this paper is to identify the existence of similar organizational models of a sample of Sicilian firms active in the Ornamental Plants sector based on those transaction costs that they support in relation to the sales channel and the other human and firm characteristics. Using a clustering procedure, we identified four well-distinct organizational models whose formation is influenced …
The importance of the web marketing strategies for the nurseries and gardening companies in the Southern Italy
In the last years, the integrated use of internet in the company marketing strategies has brought about deep changes in the economic sector of the countries. The World Wide Web has become the most important way companies share business information with other enterprises (B2B) and with consumers (B2C). Consequently, the companies have modified the processes making significant changes, mainly in the fields of communication and sales. The study presented here is to be situated in the category of the B2C relations and is specifically addressed to the nurseries and gardening companies in the Southern regions of Italy that use the Internet as a communication and promotion tool. The goal of this p…