0000000000943170

AUTHOR

Reyes González-ramírez

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Managing digital transformation: The view from the top

2022

Digital Transformation is upending businesses everywhere. While there is ample research on this topic, there is a clear gap when it comes to understanding the changing talent management role of senior executives in digital transformation processes and the demands of individual employees. This article relies on 23 in-depth interviews with senior managers who are leading all or some of the digital transformation efforts of their respective organizations. Our research, using a grounded theory approach, identifies four key activities (and 37 sub-activities or themes) stemming from the new managerial needs and talent management practices arising from DT processes. We branded these key activities…

VDP::Samfunnsvitenskap: 200::Økonomi: 210MarketingTalent managementCorporate strategyDigital strategyDigital TransformationCorporate TransformationDigital Transformation; Corporate Transformation; Corporate strategy; Digital strategy; Talent managementJournal of Business Research
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