A review of negotiation outcome: A proposal on delimitation and subsequent assessment in joint venture negotiations

2009

Abstract In this study, we examine the outcomes of negotiation processes in joint ventures. Following a review of negotiation and strategy literature, we propose that satisfaction with the relationship created between partners is the most suitable indicator of negotiation outcome. This indicator is analyzed through the use of two parameters or variables: trust and uncertainty. The analysis is then used to bridge the gap that currently exists in the literature by proposing when a negotiation should be considered successful in joint ventures. One important conclusion of our study is that nonagreement should not always be valued in negative terms as in certain circumstances it can imply the mo…