0000000000983987
AUTHOR
Sorin Terchila
showing 2 related works from this author
THE EVOLUTION OF ADVERTISING MARKET WHERE IS ADVERTISING NOW, AND WHERE IS IT GOING?
2010
Advertising is more complicated than it used to be. In the innocent days of the 70’s and 80’s you could easily reach large audiences, both locally and nationally, through traditional advertising. Those days are long gone and an examination of the advertising playing field looks like a big pile of incomprehensible choice. In Romania, advertising has mushroomed over the past 10 years. With the emergence of large international companies and the budgets allocated to them in advertising, advertisers have appeared, only present in major cities of Romania. After 2000, there were several media institutions with very large budget and big plans for the advertising market in Romania. Are some media gr…
TRAINING STRATEGY IN ROMANIAN AND MULTINATIONAL COMPANIES
2011
Training is a planned process to change attitudes, knowledge and behaviors through experience gained through study in order to get optimal performance in a frame or range of business activities. In this system, is to develop individual skills to meet workforce needs, present and future organizations. Through efficient on-one training program is aimed at: Improving individual performance, team and organization in terms of quality, speed and overall productivity; Improved operational flexibility by extending the range of qualifications held by employees; Reduced recruitment costs through retraining; Attracting quality employees by offering them training and development opportunities, raising …