Patērētāju uzvedību ietekmējošie faktori Latvijas digitālā mārketinga vidē

2020

In today's world, modern technologies are becoming part of day to day life of most people in the world and becoming an effective tool for marketing activities. That is why the digital environment is very important as the number of users is increasing every year. Traditional marketing can also be used in the digital environment, but it has to be adapted to the needs of online consumers. Nowadays, online advertising is considered as one of the keys to the success of a company. Customer's voice has always been one of the most important part of marketing. Thanks to digital technologies customers can get not only information about the product but also to purchase it from the internet. Any potent…