Nonstandard Yukawa couplings and Higgs portal dark matter

We study the implications of non-standard Higgs Yukawa couplings to light quarks on Higgs-portal dark matter phenomenology. Saturating the present experimental bounds on up-quark, down-quark, or strange-quark Yukawa couplings, the predicted direct dark matter detection scattering rate can increase by up to four orders of magnitude. The effect on the dark matter annihilation cross section, on the other hand, is subleading unless the dark matter is very light -- a scenario that is already excluded by measurements of the Higgs invisible decay width. We investigate the expected size of corrections in multi-Higgs-doublet models with natural flavor conservation, the type-II two-Higgs-doublet mode…