0000000001010950
AUTHOR
V. Borsellino
Understanding consumer demand for sustainable beef production in rural communities
In the past two decades, due to the series of crises within the agro-food system, such as BSE, dioxin, and foot and mouth disease, consumer demand for sustainable production has considerably grown in European society. Consumers seem to frame food quality in terms of social and environmental aspects of productions, which may be recognized through a certification labelling or through a system of food quality criteria that give rise to conventions of quality. The aim of our study was to understand how food quality and labelling are assessed by rural population in Southern Italy. Local beef production with sustainable voluntary certification was the focus of our empirical strategy. Our decision…
Implementation and prospects of the rural development policy in Sicily to support young farmers
The paper analyses the implementation of the RDP 2007-2013 for Sicily up to 31/12/2013, with particular reference to the Measure 112 and its related measures (Young People Package). By collecting and subsequently analysing different information categories (financial, physical, procedural and expert opinion) it’s clear the remarkable success of the Measure 112 in terms of eligible applications, of which only 1/3 funded, due to the limited programmed budget. Referring to the integrated approach, also through the “face to face” interviews to the regional officials, it emerges the low expenditure speed of the Package-related measures, due to critical economic situation, red tape issues, difficu…
The importance of the web marketing strategies for the nurseries and gardening companies in the Southern Italy
In the last years, the integrated use of internet in the company marketing strategies has brought about deep changes in the economic sector of the countries. The World Wide Web has become the most important way companies share business information with other enterprises (B2B) and with consumers (B2C). Consequently, the companies have modified the processes making significant changes, mainly in the fields of communication and sales. The study presented here is to be situated in the category of the B2C relations and is specifically addressed to the nurseries and gardening companies in the Southern regions of Italy that use the Internet as a communication and promotion tool. The goal of this p…