International partnerships : the effectiveness of partnerships between international organizations and fair-trade associations, a study case of El Ce…

2011

Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2011 Fair-trade and organic products are found more often in supermarkets and stores. The demand of products carrying the fair-trade certification is increasing and it becomes more often to see NGO’s and fair-trade associations to enter and compete in market segments where big companies and for-profit organizations pursue activities. It is interesting to see how associations of farmers and cooperatives compete in specific market segments with their products, most of them sourced from organic products. This master thesis analyzes a case of a cooperative of cocoa producers in Bolivia, whose products compete in a very specific s…