Klimakommunikasjon til inspirasjon og fortvilelse : En retorisk effektstudie av Miljødirektoratets faktaark «Tre forskjellige historier om en varmere…

2019

Masteroppgave samfunnskommunikasjon KOM500 - Universitetet i Agder 2019 This study includes a rhetorical analysis of the Norwegian Environment Agency’s fact sheet “Three different stories of a warmer world towards 2100,” and revealshow it affects a selection of the target audiences. The fact sheet is based on a text from the Intergovernmental Panel on Climate Change (IPCC) report: “Global Warming of 1,5 °C”. The fact sheet is written as three stories, presenting different scenarios of what might happened to the world in the future, asa consequence of global warming. The research question of this study askes what rhetorical strategies the Norwegian Environment Agency use in the fact sheet to…