0000000001051980
AUTHOR
Herbjørn Nysveen
Intentions to use mobile services: Antecedents and cross-service comparisons
- This article develops and tests a model to explain consumers' intention to use mobile services. Through triangulating theories from the diverse fields of information systems research, uses and gratification research, and domestication research, the authors put forth an integrated model that explains intention to use mobile services. The model proposes four overall influences on usage intention: motivational influences, attitudinal influences, normative pressure, and perceived control. The authors study the type of interactivity and process characteristics associated with the service that moderate the effects on the relationship between the proposed antecedents and usage intention. The res…
"This is who I am": Identity expressiveness and the theory of planned behavior
- Peer reviewed This paper explores the role of self-identity expressiveness and social identity expressiveness in the context of Multimedia Messaging (MMS) adoption. An extended version of the Theory of Planned Behavior (TPB) including a wider array of identity and social influences is developed and tested. As hypothesized, self-identity expressiveness and social identity expressiveness prove to be significant determinants of intentions to use. Moreover, the extended TPB model explains 62% of the variance in usage intentions. The paper also investigates the relationship between self identity expressiveness and attitude and between social identity expressiveness and subjective norm. The stu…
Categorizing networked services The role of intrinsic-, user network- and complement network attributes
PurposeThis paper aims to investigate the properties and attributes of networked services and to propose a general categorization scheme for such services.Design/methodology/approachTwo separate studies were conducted to test the validity and applicability of the categorization scheme. First, industry experts categorized a set of pre‐selected mobile services based on the services' dominant source of value. Second, a large‐scale end‐user study of the same services was conducted for testing cross‐service differences between the proposed service categories in terms of what drives perceived customer value. It is argued that services can be categorized on the basis of whether their dominant sour…
Exploring End-User Reactions to Variations in the Value Proposition of Value Services
Value services are most often innovations where endusers have little or no experience from using the service. Designing business models for such services is a challenging task including the design of value propositions that are perceived and interpreted through end-users’ complex value assessments. This study presents the results from a study of end-user value assessments of value proposition variations for two value services – mobile VoIP and multi play services. The study suggests a method for investigating end-user reactions to value proposition variations and presents the effects of these variations on attribute perceptions and value drivers. The main contribution of the study is method…
Service innovation methodologies I : what can we learn from service innovation and new service development research? : report no 1 from the TIPVIS-project
This report presents a review of service innovation and service development literature. The main purpose of the review is to identify normative implications for service innovation methodologies. Three separate reviews are conducted and reported; an open search review based on specific search terms of relevance to service innovation methodologies, a review of articles in four of the most influential journals on service innovation/service development, and a review focusing contributions applying normative approaches and/or principles. Some of the main conclusions from the review support previous findings that the service innovation process is less formal and that it is more difficult to ident…
Service Innovation Methodologies II : How can new product development methodologies be applied to service innovation and new service development? : Report no 2 from the TIPVIS-project
This report presents various methodologies used in new product development and product innovation and discusses the relevance of these methodologies for service development and service innovation. The service innovation relevance for all of the methodologies presented is evaluated along several service specific dimensions, like intangibility, inseparability, heterogeneity, perishability, information intensity, and co-creation. The methodologies discussed are mainly collected from the Product Development and Management Association (PDMA) glossary. The main conclusions of the report are that several methodologies have been identified that may be applied to service innovation with no or minor …
Building Brand Relationships Online: A Comparison of Two Interactive Applications
Due to its potential for interactive communication, the Internet is considered a promising tool for relationship marketing. However, the effects of interactive communication on marketing effectiveness may depend on several factors related to each individual consumer, such as Internet experience. In this study, two of the most common applications for interactive communication—personalized Web sites and customer communities—were compared for their ability to develop consumer-brand relationships as measured by the Brand Relationship Quality (BRQ) framework of Fournier (1998). No main effects of the applications were observed. However, significant effects of Internet applications were found wh…