Mobility 2.0: Sustainable Business Models for the Automotive Industry : Identifying sustainable sale-of-service mobility business models, utilizing a…

2016

Master thesis Business Administration BE501 - University of Agder 2016 The aim of this study is to identify and develop sustainable mobility business models (BMs) for the automotive industry. This is a response to an analysis of the opportunities and limitations of new technology and carsharing BMs occurring alongside emerging industry challenges. The traditional automotive industry BM has remained, thereabouts, unchanged for more than a century. Exploration in this paper determines that to enable future sustainability, industry changes must occur. The current traditional BM is struggling with changing market characteristics and appears inadequate to adopt new environmental technologies (e.…