En målrettet og meningsfull reise : en retorisk og sosialsemiotisk undersøkelse av skrift og bilde i to turistbrosjyrer

2013

Masteroppgave i samfunnskommunikasjon- Universitetet i Agder 2013 This thesis is the result of an interest in the communicative and rhetorical powers of the written word and the picture. Separately, these modalities are able to convey meaningful messages; combined, their messages can be reinforced. The thesis aims to explore how the modalities are used in a Norwegian tourist brochure about Fjord Norway and a Scottish tourist brochure about the Highlands in order to create a distinctive and an attractive text. The empirical material is studied from both a social semiotic and a rhetorical perspective. The analytical tools applied in this thesis are Michael Halliday’s metafunctions, the textua…