Crisis management in social media : maintaining the organizational image

2017

The field of crisis communication has faced major changes since the expansion of internet and social media platforms. The difficulty of using social media platforms to or-ganizations’ own advantage in crisis situations has become a recent topic of discussion amongst professionals. The image of an organization provides them competitive advantage in multiple fields, so it is vital to manage these situations so the image remains positive with stakeholders. This thesis aims to provide insights for organizations on how to utilize social media in their crisis communication. 11 Finnish companies with crisis situations during the year 2016 were identified and the data was retrieved from social medi…