0000000001067455
AUTHOR
Olugbenga Michael Adewumi
showing 2 related works from this author
Virtual Manufacturing Technology as a Determinant of Internationalization of Firms: A Dynamic Capability through Nations’ Competitiveness across Coun…
2015
Master thesis Business Administration- University of Agder, 2015 The study used resource based theory/dynamic capabilities to examine virtual manufacturing technology as a determinant of internationalization of firms across countries. Descriptive research design was used for the study and the research observed 144 countries of the world. The study made use of secondary data set in the world economic forum from the global competitiveness report of 2013-2014 and were analyzed with regression (Ordinary Least Square) method to test hypothesis. Findings show that virtual manufacturing technology has a positive association with nations’ competitive capabilities and nations’ competitive capabiliti…
INVESTIGATING MARKET POTENTIAL FOR STREAMING SUBSCRIPTION MODEL IN EMERGING ECONOMIES : A CASE OF NIGERIA
2018
Master's thesis Music management MU501 - University of Agder 2018 Building on two marketing theories: the product and marketing concept, this study conceptualizes how music sampling, consumers’ income and attitude affect streaming subscription in Nigeria. The aim is to test whether efficient market for streaming subscription could be developed in emerging economies and contribute to growth in the world digital music markets. The study used a binomial logistic regression to analyse 230 observations obtained from a survey data to estimate a conceptual framework. Results show that music sampling positively affect streaming subscription. Conversely, consumers’ income and attitude are both not s…