Impact of Digitization on Media and Media Presence of Debut Bands within Hard Rock and Metal Genres

2018

Master's thesis Music Management MU501 - University of Agder 2018 Since its introduction to the market, digital technology has continuously challenged various industries and their business models, including that of the media industry. Although the media industry was formerly ascribed the role of a gatekeeper and tastemaker for music, in a world in which the digital realm is profoundly related to daily life and new devices, platforms, and forms of media regularly emerge, it is questionable whether media industry channels can continue in the same role. The aim of this study is to understand and evaluate how the current status of media industries is affected by digitization. In particular, the…