Consumer preferences for food products

Though it started as a niche market, today organic products make up a substantial share of food consumption. In Italy, in terms of production, areas and businesses dedicated to organic farming are on the increase. On the demand side, there is a positive trend in the organic market, especially in the North. The numbers show it: the South produces and the North consumes. Once again, Italy is divided between North and South. Is it an eternal mix, a synthesis of cultural/educational differences that translate into different food styles, or are the other variables that affect it? The South’s underground economy and the absence of an adequate network of distribution channels play an important rol…