The cost-effectiveness of mass media for agricultural extension in Malawi

Ouvrage disponible sur : http://documents1.worldbank.org/curated/en/999271468770338179/pdf/multi-page.pdf; International audience; This paper reports the results of research concerning the role of massmedia in providing information to Malawian farmers. To set the context, the paper begins with a brief description of the face-to-face information services provided by the agricultural extension system and by the farmer training centers; it then describes in more detail the operations of the Extension Aids Branch (EAB) of the Ministry of Agriculture. EAB prepares and delivers messages to farmers using radio, print, and mobile vans(carrying films for night-time use and puppet shows for daytime u…