Disposition-Content Congruency in Adolescents’ Alcohol-Related Social Media (Self-) Effects: The Role of the Five-Factor Model

Objective: Accumulating evidence indicates that social networking sites play an increasingly important role in young people’s drinking behavior. The present study adds to this research by assessing the conditionality of the relationships between exposure to and self-sharing of alcohol-related content on social media and adolescents’ drinking behavior. Specifically, the moderating role of the five-factor model of personality is determined. Method: A cross-sectional survey study was conducted among 866 mid-adolescents (Msubsample = 14.85 years, SD = 0.71, 57.5% girls). Polynomial regression analysis with response surface modeling was used to test the interactions. Results: Exposure, but not s…