Business-to-Business e-commerce adoption and perceived benefits: evidence from small and medium Spanish enterprises

This paper focuses on the factors affecting Business-To-Business (B2B) e-commerce adoption and the perceived benefits for Small and Medium-sized Enterprises (SMEs). We propose and test a model that analyses the influence of firms' previous experience and environmental factors on e-B2B adoption and the effects of e-B2B adoption on the perceived benefits and the intention to continue adopting B2B. Our results show that the more e-B2B is used in SMEs, the higher the level of perceived benefits and this, in turn, has a positive influence on the intention to continue doing B2B e-commerce. Managerial implications of these findings are also discussed.