Merkityksellistä muotoilua : osallistava muotoilukasvatus Fantasy Design in Community 2009-2011 -hankkeessa

2010

Social marketing : doing well by doing good? a look into organizations? marketing communication campaigns on social issues in Finland

2010

This study examined social marketing and related dimensions by looking at case campaigns of three Finnish organizations of the public, business and civic sector. Marketing on these sectors is about behavioral influence, but has diverse characteristics. The aims of the research were to clarify the multidimensional field of marketing applied to social issues, to find out the different dimensions, and to examine in which dimensions the case campaigns fit. Social marketing and related disciplines were studied as variants of marketing. A societal perspective and roles of mass media in creating social change were emphasized. The study could benefit the organizational communications and marketing …