0000000001090926
AUTHOR
Jungsoo Son
Cross-cultural differences in consumer quality perception of rice
International audience; Most aspects of food product quality perception are culture-bound. We present a cross-cultural study aiming at understandinghow consumers from four countries (French, Japanese, Korean and Thai) perceive, describe and appreciate rice and ricequality. Marked differences were found in participants' motivation to consume rice: sensory and commodity in France; sensoryand health in Japan; nutrition and commodity in Thailand; and nutrition, health and safety in Korea. For the description of ricequalities, despite a few cultural differences, especially between Korean and Thai descriptions of white and brown rice samples,similar sensory profiles were obtained in the four coun…
Cultural influences on the beliefs about nutritional value of rice
Cultural influences on the beliefs about nutritional value of rice. the 5. european conference on Sensory and consumer research
What is the best way to cook rice for you? Effect of culture on representation, perception and description of rice and rice cooking
Thèse confidentielle. Le document qui a justifié la délivrance du diplôme est en cours de traitement par la bibliothèque de l'établissement de soutenance.