Kjendiser og lidelse i humanitær kommunikasjon : En retorisk analyse av to kampanjer rettet mot ungdom i Norge

2019

Masteroppgave samfunnskommunikasjon KOM500 - Universitetet i Agder 2019 Over the past few decades there has been a rapid digital development. This advancement affectshumanitarian organizations, where the development of social media offers new possibilities for communication. This master thesis includes two humanitarian campaigns which is mediated through socialmedia. The target audience of both campaigns are young adults, agroup which has grown up alongside smartphones and digital networks. The first campaign, Marlon’s Journey, seeks to engage Norwegian young adults about young refugees. The campaign is mediated through IGTV as a web series. In the series, the Norwegian actor Marlon Langela…