HUMAN BEHAVIOR IN A MULTI-CRITERIA CHOICE PROBLEM WITH INDIVIDUAL TASKS OF DIFFERENT DIFFICULTIES

This paper is devoted to a laboratory study of human behavior in a multi-criteria choice problem. The specific feature of the experimental study is the creation of an individually adjusted instance of a general task for each subject in accordance with his/her preferences over each criterion. Human behavior is studied in a specially constructed choice situation based on the decomposition of the alternatives of a multi-criteria problem. The procedure is based on multiple steps of pair-wise comparisons involving only some (two or three) of the original components of the alternatives. Abilities of subjects to use such comparisons and to answer the questions in a logical way are tested. The exp…