Successful interactive business : integration of strategy and IT

2005

Strategy may or may not lead to success and glory. In the case of modest success, strategy may be considered as faulty. It often gets the blame. In addition to strategy, there may be other forces in the game as well, preventing the strategy to work as it is aimed to. Among these may be poor implementation of strategy, including motivational and perceptional factors, or non-strategy-related factors like business industry, firm size, organization architecture, or management. Technology can be an enabling factor, but also a hindrance. In interactive, electronic business, information technology is an enabling and crucial factor. Poor technology, system design, and/or integration may lower the p…