Controlling attention and visibility in the record industries

2016

Master's thesis in music management MU501 - University of Agder 2016 The background for the thesis in hand is the changed environment of the record industries due to digitalization. Various democratizing and decentralizing expectations on digitalization exist in the academics. Research have been conducted towards the changed structures of the record industries, leaving an image of a decentralized supply chain. This opens possibilities for independent labels and artists to circumvent the traditional intermediaries. Contrasting, the record industries' market shares have not changed significantly in the past decades. It is questionable if the digitalization has led to democratizing and decentr…