0000000001130439

AUTHOR

Erik Bertin

showing 2 related works from this author

Espresso ma non troppo. Del tempo y la lentitud en el ritual del café

2012

In the semiotic and communicational perspective retained for this article, the trinity of the sensitive world is organized around three polarities: aesthesia and synesthesia, in the registry of the sensory expression, esthetic regarding the forms and figures that give body to a sensitive experience, ethics regarding the way of life that is projected or updated in said experience. Applied to the degustation of coffee, their representations and their constitution in ritualized sensitive practice, this approximation shows the strong orientation given by the slowed, even suspended, temporality of the café in the emergence of the values for the subject of the experience. This sensitive utterance…

saveur[SHS.INFO]Humanities and Social Sciences/Library and information sciencesforme de vie[ SHS.INFO ] Humanities and Social Sciences/Library and information sciencesgoûtimagelenteurpublicité[SHS.INFO] Humanities and Social Sciences/Library and information sciences
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Les stratégies doxales dans les signatures publicitaires de marque

2015

International audience

signatures publicitaires[ SHS.LANGUE ] Humanities and Social Sciences/LinguisticsSémiotique[SHS.LANGUE]Humanities and Social Sciences/Linguistics[SHS.LANGUE] Humanities and Social Sciences/LinguisticssloganComputingMilieux_MISCELLANEOUSmarque
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