Implementation Activities and Organizational Sensemaking

2008

Corporate change initiatives trigger a series of activities aimed at implementing change. It is often assumed that successful implementation requires consistent action based on a shared understanding of the changes among employees. This article examines how implementation activities affect individual and organizational sensemaking processes and thereby contribute to a shared understanding and consistent change action. Based on inductive analyses of longitudinal data, the study suggests that many implementation activities focus predominantly on further planning and creating a cognitive understanding among change recipients prior to any action. Although participation in planning activities f…